Movie: Fantastic Mr. Fox

Fans of Wes Anderson may not recognize his newest film especially in way this first trailer presents it. You'll notice it doesn't even mention his name. According to the New Yorker this first official trailer was designed to attract mothers unfamilar with the whole artsy movie scene. A kind of bait-n-switch situation. This way they'll feel comfortable bringing their kids, who are to some degree one of the main target markets of this film, to see what they see as just a silly talking animal flick. And if the kids get a little culture and decent story exposure, then who'd of predicted it.

The second trailer (below) is the official pitch to Wes Anderson's traditional crowd of fans. It is a certainally a new approach by Anderson branching out into the use of animation, but, if you give it a real look, it is easy to recognize the Anderson's unique use of lighting, color, music, cast, and of course wardrobe that has come to define the brilliance of his work and spurred a new genre of hipster film making.

Anderson is known for he's collaborations with Luke Wilson beginning with the both men's first film Bottle Rocket and with Bill Murray, who first appeared in Anderson's second film Rushmore for which he won a Golden Globe for Best Supporting Actor and has subsequently appeared in everyone one of Anderson's following films. Anderson is considered the quintessential film maker for the hipster culture. In he way the Martin Scorsesse introduced Hollywood to a world of old school New Yorkerism with its rich blend of crime and high society and Quentin Tarantino ushered in the popularizing of shockingly excessive violence and high intensity thrills through his unique ordering of a stories chapters, Wes Anderson opened the world to this beautifully artistic and unpreteniously sophisticated culture of eccentric, unresting intellectuals unfitting for the main stream with such excellance and perfection that it is a feat unmatched by the many who have tried.