Cheech and Chong's Magic Brownie Adventure

The duo is back! And what are they up to for their new adventure? Staying regular and spreading the word! Yeah, even pot-smoking, rebellious comedians get old and have to become more conscious of the proper working of their bodily functions.

So this isn't actually a television campaign. That would be way too costly of a time spot to ultimately lead up to fiber-filled brownies. It is a campaign specifically designed to go viral on the internet; partially through things like right here. This is kind of an amazing new evolution of advertising campaigns. If you'll remember Heineken's The Entrance campaign (which did originally appear on television) where the character makes a grand entrance to a party whilst expertly greeting each unique guest in their own unique way, the spot caught fire on the internet and spurned on a number of other videos as compliments feeding the sensation; each highlighting the unique characters and their background story.